Jüngst haben es die amerikanischen Aufsteiger “The Jonas Brothers” aufs Cover von BILLBOARD geschafft, nun haben sie quasi den Ritterschlag erhalten und zieren das jüngste Cover des “Rolling Stone”. Unter dem Titel “The Clean Teen Machine” analysiert das Rock-Magazin die Karriere der smarten US-Boys. (via Perez Hilton)

After all, the primary engine behind the Jonas Brothers phenomenon — besides the brothers themselves — is the Walt Disney Company, which has made hundreds of millions of dollars blanketing the American tweenscape with a sun shower of G-rated musical entertainment. With its various subsidiaries — including Disney Channel, Radio Disney and a record company, Hollywood Records, not to mention theme parks and merchandising arms — Disney has built powerhouse 21st-century franchises like High School Musical and Hannah Montana. In an era when music companies have struggled to connect with record buyers, Disney prospered by cultivating a demographic that had been largely ignored. “People don’t think they have much buying power, but they do,” says Disney president Robert Iger. “We decided they should be our core demo.

Links
- Perez Hilton
- Rolling Stone
- YouTube