Benjamin Dreyer schreibt:

These last few days, in the face of the grisly coverage of the grisly Las Vegas »reimagining« of the 1939 film »The Wizard of Oz,« I’ve been exercising my fascination with the newishfangled word »yassification,« a neologism I’m extremely fond of because it lives up to my chief criterion for neologisms, which is that they should fill a void no extant word currently occupies. In this case, our brave new word takes in the act of cranking the dials up on a person’s or object’s beauty, specifically as that person or object is represented online, and with the use of various softwares and filters that so oversucceed in their task that the result is uncanny-valley-ly grotesque. Also in »yassification«’s favor, it sounds (at least to me) precisely like what it means, which is endearingly user-friendly of it. Plus I was tickled to learn that the »yass« part of »yassification« derives indeed, as I’d hoped and prayed it would when I first went to look the word up, from the »yass« of »yass, queen.«

In the event, I find »yassification« so alluring, so on point, so simply-too-much-fun, that I’m willing to risk a certain mutton-dressed-as-lamb-ness in using it.

Coinages, I’d say, occupy a spectrum from essential (»regift« and »selfie,« for instance, and more recently the superb »doomscrolling«) to close-to-pointless-and-destined-to-be-discarded-and-forgotten-almost-as-soon-as-they’re-spawned, like, for instance, »goblin mode,« which I suspect most God-fearing people had never encountered before it was inexplicably named a word of the year, to the egregious »rizz,« which ditto, a word that’s useful, I suppose, if you’re so bereft of life expectancy that you don’t have enough time to say »charisma.«

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